ABOUT US

Broadway DNA is an international theatrical producing & licensing agency connecting emerging theatremakers to global markets.

 

What We Do

Through strategic producing and licensing, Broadway DNA aims to promote a swifter diversification of the transnational global theatre and musical theatre landscape by:

  1. Producing original work for global audiences;

  2. Licensing new shows internationally with a focus on partnerships outside AUKUS;

  3. Promoting foreign musicals in the U.S.

What does it mean to have Broadway DNA?

There’s a certain level of American exceptionalism that seeps into many conversations regarding what it means to be a “Broadway musical.” While the singular physical location’s production value still holds meaning, a contemporary global fusion of world culture is occurring, opening new opportunities to re-examine singular ownership of the genre in favor of reciprocity, rooted in historical and cultural realities of countries’ theatre practices around the world. Additionally, our modern landscape of instantaneous, incessant idea-sharing has brought down borders to allow for previously un-thinkable artistic and economic reach and collaboration.

By providing economic and cultural exchange opportunities to new work, Broadway DNA

  • Disrupts the traditional, narrow “aim for Broadway” pipeline;

  • Champions distinct yet universal themes and stories;

  • Uplifts and empowers emerging writers.

Our Difference

Balancing art and commerce involves finding the right partners in line with new audience development goals, negotiating a production that is priced right and creates consumer demand, and overseeing the execution of a production that appears as if it all came out of and respects original author intention.

This requires a very unique background and skill set, and these limitless details become a devil’s playground for other agencies busy lining their own pockets, or managers without direct experience in the craft.

At Broadway DNA, we value:

Our Mission

There’s a lot of pressure on artists to do a lot of the pivoting and heavy lifting in promoting their own work until it is “deserving” of a global stage, so we’re taking on the challenge and inviting our colleagues to do the same, rethinking our business model so that artists have time and space to create the way they want to engage with the world and their communities without a singular prescribed path.

At Broadway DNA, we aim to:

What We Believe:

 

01 — Art translates across languages and borders.

02 — Passive income in the arts shouldn’t be gatekept, hidden, or elusive.

03 — The difference between a play (one-off) and a property (longevity) is strategic intention.

04 — Every choice in producing and marketing— from investment structures to brand extensions— should be rooted authentically in the show’s unique DNA.

There is no one-size-fits-all, and the only cookie cutting we do is at Christmas.

 

Our Founder

 

What Else We’re Up To

 

Jeanealogy Productions LLC

— Theatre, film, and immersive IP project producing and development

Broadway DNA Blog

— A weekly newsletter about theatrical IP from around the world, written by founding producer Natalie Rine.

Show the world what you’re made of.